"Advertising you pay for Publicity you pray for"

Jill Lublin is one of my dear PR mentors.  She has taught for over several years, the art of powerful publicity.  Publicity is paramount and Jill has a way of sharing such strategies in such a simple form.  There are certainly some basic tactics that warrant fabulous PR moves vs. not so fabulous PR moves, I think we would all agree that if we don't take personal responsibility for our own PR we might end up in a very big sea as a drowning guppy!

PR rules:

Get visible- find a way for people to know about you through publications, BLOGS, events, books, and anything else that puts you in a light as an expert or someone special.

Speak in Sound Bytes- learn what I call the "elevator speech" and pursue your conversations with the intention of offering small sound bytes so people will remember who you are, what you're about and what benefit you have to them!

Create the ooh ahh factor- find ways to make people say "ooh ahh" about you, your product or your service that you offer.  Create and find new fresh ways and stick with the plan to have people interested in what you are about.

Again, I must credit Jill Lublin for the years of PR training which has made my life so much easier in a game that can be a little vicious at times, to say the least!

PLEASE GOOGLE: JILL LUBLIN AND CHECK OUT ALL OF HER BOOKS INFACT SHE HAS ONE COMING OUT ON FRIDAY!!! CHECK IT OUT!  I WILL WRITE MORE ABOUT HER STRATEGIES TOMORROW!