"Paint only half of your face red and see who notices"

Have you ever seen the most amazing marketing campaign that has every bell and whistle that you could possibly imagine?  The best places to find such bizarre campaigns and strategies is when going to a trade show or industry show.  You see people all dressed up just attempting to grab the attention of every walker-by and attempting to create massive value and appeal in less than 3 seconds.

Commercials are no different, the hope is that in this day and age, we stay tune for just 5 seconds after a commercial break otherwise we have to get to our 5 different shows  that we are watching in between commercial breaks!

The reality is, we are in a different era of technology and our pace is faster than ever.   We process faster and we are less patient for the "traditional" sales pitch.  Look, when a caveman is pitching products on TV or a baby is working an electronic mobile device as an adult would, we have to grab the attention from our audience much quicker!!

So, we need to think pace and how can we make those more curious about our product, service or ourselves much quicker.

If you said to yourself, that you wanted to have people  stop and see what you have and who you are and what you are about...

And let's just say you decided to paint your face red!!!  I am sure that people would notice and say something about the guy or gal walking around with a red face.

But, what are you doing to get the audience engaged in more than just someone walking around with a red face?  

UNLESS... you paint ONLY half of your face red!!!  Similar concept, you are just compelling your viewer to think a bit differently!!! and perhaps they will ask why only have of your face is painted red!!!!

Hopefully you are getting this!!

RULES:  *BE NOT ONLY UNIQUE, COMPEL THOSE AROUND YOU TO ASK WHY YOU ARE UNIQUE AND DIFFERENT

                 * SAY LESS SHOW MORE

                 * BE MINDFUL THAT DIFFERENT IS BETTER THAN THE SAME OR AVERAGE

SO, DON'T JUST GO OUT AND STOP TRAFFIC, MAKE THEM WANT TO PARK THEIR CAR AND ASK QUESTIONS TO COMPEL THEM TO THINK.

HAVE AN AWESOME DAY!!!